Nike Airmax – product launch
IVL lighting shaping the visual identity of the Nike Air Max Liquid Max launch at the end of March.
For this corporate event, IVL lights were used to build a cohesive environment around the product, reinforcing its design language through light. Clean lines, fluid motion, and controlled beam work echoed the sneaker’s aesthetic, creating a strong and recognizable visual signature throughout the space.
A precise use of light to support brand storytelling and elevate the overall experience.
