Advert: PUMA x Overkill at Studio DB

There’s no match to IVL when it comes to capturing attention for an advert.

For this PUMA x Overkill campaign, @meleshko_vs used one IVL Dice to sculpt vivid lines of light across the set, creating a bold visual signature around movement and design.

IVL is rich in texture, fully immersive, visually striking; yet as safe and pleasant as LED or traditional fixtures. With exceptional color rendering and an unmatched presence, it turns every frame into an experience.

Dircut – Overkill x Puma H-Street

Head of marketing: Jens

Production: Tatsiana Tribunalova

Production support: Halla Farhat

Photographer: Tatsiana Tribunalova

Director/DoP: Vladislav Konyshev

Stylist: Halla Farhat

Makeup: Olivia

Model: Alto Thobega

Model Management: Let It Go

Set Design: Michał Andrysiak

Assistant: Julie SD

Lighting control: Vitalii Mielieshko

Location: Studio DB

Equipment rental: Delight Rental